Google tag tracking9/12/2023 ![]() When you combine two or more Google Tags, these tags will automatically share key features such as their event detection configuration, cross-domain measurement lists, destinations and, importantly, tag coverage.įor example, when you choose to combine G-123456 and AW-567890, their respective tagging implementations (via gtag.js) will become interchangeable. Where Google Tag really starts to shine is when you combine multiple Google Tags into one and/or add multiple destinations to a single Google Tag. In this scenario, Google Tag doesn’t really bring additional benefit to the mix, although you can, of course, make use of its new access control levels, event detection, and other features (more on these below). At this point, both Google Tags will have a 1:1 relation with their respective tagging endpoints, known as destinations. When you create a new GA4 stream or a Google Ads pixel, for example, corresponding Google Tags will be created at the same time. Subscribe to the Simmer newsletter to get the latest news and content from Simo Ahava into your email inbox!īy default, Google Tag is pretty much the same thing as an individual gtag.js measurement product. I have very little interest in discussing the latter. ![]() This won’t be a deep-dive or a thorough tutorial – there will be other people far more qualified than me writing these, especially since one of the main benefits of the Google Tag is for consolidating analytics and advertising measurement client-side. ![]() In this article, I’ll take a look at what the Google Tag is and what the underlying model looks like. While there is a lot of overlap with the Global Site Tag, this new Google Tag is, in fact, quite a bit more.
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |